Instagram price calculator

Find out how much you can charge brands to collaborate based on your performance, not followers.

Frequently Asked Questions

Upgrading your account is easy. We recommend switching your personal account to a professional one if you work with brands. With a professional account, you'll gain access to valuable insights about follower growth, post performance, and more! To upgrade your account, follow these steps: https://help.instagram.com/502981923235522

The pricing calculator will estimate:

  • Average post reach
  • Number of followers
  • Engagement rate (ER)
  • Estimated price for sponsored posts

Since an influencer's individual metrics may vary from the average, the calculator should only be used as a guide.

Yes! The calculator can be used by anyone involved in influencer marketing.

Sponsored posts are the most common form of collaboration between an advertiser and an Instagram blogger. Our calculator was designed to show the approximate earnings of influencers.

Sponsored posts usually work by having a brand reach out to an influencer to promote their product on the influencer's Instagram account. In exchange, the influencer receives free products and/or payment.

The best sponsored posts happen when the brand and the influencer share similar values, audience, and expectations for the collaboration.