Instagram price calculator
Find out how much you can charge brands to collaborate based on your performance, not followers.
Frequently Asked Questions
The pricing calculator will estimate:
- Average post reach
- Number of followers
- Engagement rate (ER)
- Estimated price for sponsored posts
Since an influencer's individual metrics may vary from the average, the calculator should only be used as a guide.
Sponsored posts are the most common form of collaboration between an advertiser and an Instagram blogger. Our calculator was designed to show the approximate earnings of influencers.
Sponsored posts usually work by having a brand reach out to an influencer to promote their product on the influencer's Instagram account. In exchange, the influencer receives free products and/or payment.
The best sponsored posts happen when the brand and the influencer share similar values, audience, and expectations for the collaboration.